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The Weeknd was set to make a major announcement on Thursday, which he spent the past several days hyping on his social media accounts, but he has instead focused on the Russian invasion of Ukraine.
Taking to Twitter, he announced, “unfortunately i’m just now seeing what’s happening with the conflict and will pause on tomorrow’s announcement.” He said he also is praying “for everyone’s safety.”
Prior to the unrest, the Grammy winner had been issuing mysterious tweets that teased a major announcement.
The Weeknd’s fan base applauded the decision to pump the brakes on the announcement. One fan praised the “very classy move,” with another