Snoop Loopz: Snoop Dogg launches gluten-free multigrain cereal

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If you’re a Snoop Dogg fan who loves breakfast cereal, his newest product may be for you. The rapper is coming out with what looks like his take on Kellogg’s Froot Loops, and he’s decided to call it Snoop Loopz.

Set to be released under Snoop’s Broadus Food business, the rapper’s brand is a gluten-free multigrain cereal that has “more corn, more flavor and more marshmallows” than Froot Loops. Both Snoop and Master P, who previously dropped his own cereal, tease it’s “the best tasting cereal in the game.”

Snoop Loopz is the latest venture in the Broadus Food business, which already sells other breakfast foods like Mama