Snoop Dogg opening “Tha Dogg House” retail experience

Marco Piraccini/Archivio Marco Piraccini/Mondadori Portfolio

After performing at the Super Bowl halftime show at SoFi Stadium in Inglewood, California, in February, Snoop Dogg is opening an immersive retail experience right across the street.

The Cali legend has partnered with the Funko lifestyle company to create Tha Dogg House.

“This new store stays true to who I am as an entrepreneur and rapper,” the hip-hop icon said in a statement. “I can’t wait for my fans to experience it, touch it, to feel it. Once you see it, it’s like no other thing in the world. Tha Dogg House will blow your mind.”

Featuring a massive Snoop mural,