Athleta
(NEW YORK) — Athleta debuted its first major campaign with Simone Biles on Wednesday, and it’s centered around those nearest and dearest to her.
The retailer’s latest “The Power of We” launch, shot in Biles’ hometown of Spring, Texas, captures portraits of the gymnast alongside her mother, sister, teammates and coaches.
It also serves and is symbolic of Athleta’s “Power of She” mission to ignite a community of active, healthy and confident women and girls who empower each other to reach their limitless potential.
Athleta announced Biles as one of its newest ambassadors in April with plans to expand the mission of
