Mark Ganzon/Getty Images for Fenty BeautyRihanna‘s reign just won’t let up. The Bajan star is reportedly in talks with fashion powerhouse LVMH to launch her own luxury line, Women’s Wear Daily reports.
Sources tell WWD that LVMH, the French conglomerate that owns brands such as Moet, Hennessy and Louis Vuitton, have been secretly negotiating a partnership with Rihanna. LVMH has reportedly also handpicked employees from within the company, including workers from the Celine and Louis Vuitton lines, to work with Rih on the project.
If the partnership is confirmed, the line would be the first brand to launch from scratch under the LVMH umbrella since Christian Lacroix in 1987.
While
