NHL
(NEW YORK) — For the first time in 13 years, the NHL has redesigned its Stanley Cup logo as it looks ahead to the “next era.”
The new branding was unveiled on Monday and took more than two years to create.
“We’re ready for the next era,” Greg Mueller, NHL senior design director, creative services, said in a statement. “Not a new era, the next one.”
Mueller worked on the new logo system along with Paul Conway, group VP, NHL creative, and NHL senior digital designer Louis Gentile.
And while the logo is new, it pays homage to the league’s history.
The font used
