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Michael B. Jordan is apologizing for naming his new rum company J’Ouvert Rum, which shares the name of a Caribbean celebration that marks the start of Carnival.
Since unveiling the new rum brand, the Black Panther star was met with accusations of cultural appropriation and Trinidadian-born celebrities such as Nicki Minaj have called on Jordan to step away from using a culturally significant name.
In addition, a Change.org petition demanding Jordan to not trademark the name J’Ouvert amassed nearly 12,000 signatures.
Jordan issued an apology early Wednesday and, in reference to the growing backlash, confirmed he is “in the process of renaming” the brand.
“I just wanna say on behalf of myself & my partners, our intention was
