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Lil Nas X named new Yves Saint Laurent Beauté ambassador

Zamar Velez for YSL Beauty

Lil Nas X is the latest U.S. ambassador for Yves Saint Laurent Beauté.

As part of the new gig, the “That’s What I Want” artist will appear in content featured on YSL Beauté’s digital platforms, promoting both the brand’s men’s fragrance, Y, as well as its new lip color, Rouge Pur Couture: The Bold, and latest eye product, Lash Clash Mascara. There will also be a new, unreleased track from Nas tied into the campaign.

“It’s been a lot of fun working on this campaign with YSL Beauté – they’re such an iconic brand, and I’m happy

 
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