Diddy collabs with LaQuan Smith and more creatives to launch new Cîroc Passion

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There’s a new flavor in town, and its name is Passion. 

Diddy‘s newest creation, Cîroc Passion, has arrived, and for the launch he enlisted the help of luxury fashion designer LaQuan Smith, personal chef Richard Ingram, and graphic designer and street artist Karabo Poppy Moletsane.

Each creative put their own spin on the alcoholic beverage in addition to creating an immersive interaction for patrons to fully experience the exotic blend of flavors. ABC Audio caught up with each of them at the official Chateau CÎROC where they dished on the experience. 

For LaQuan, its partnerships like this that he says “have helped me