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Diddy and Swizz Beatz support Kanye West in boycotting Adidas

Kevin Mazur/Getty Images for Roc Nation

Diddy and Swizz Beatz are vowing to boycott Adidas after Kanye West claimed the company allegedly copied his designs.

“This war wasn’t about money. It was about control of our families, of our business, of our story,” Ye commented on Instagram. “I gave them the opportunity to settle this quietly.”

Diddy is now demanding that Adidas properly respect West.

“Since the era of Run-DMC, @Adidas has always used Hip Hop to build its brand and make billions off of our culture,” the Bad Boy Entertainment founder commented. “BUT WE ARE MORE THAN JUST CONSUMERS NOW, WE’RE THE OWNERS. @KanyeWest and @Yeezy are the reason Adidas is relevant to

 
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