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Music

Ciara is “on a mission” as she launches her own skin care line

ABC

Ciara has become a busy entrepreneur during the pandemic, with a fashion house and a rum brand — and now she’s launching her own skin care line.

The “Level Up” singer named her new company OAM, an acronym for “on a mission.”

OAM will debut on September 15 with five products that she’s tested on 96 women of various skin tones.

“I would say this is truly a missing piece in skin care today,” the Grammy winner told Allure. “These products are for all skin types, so that’s why we wanted to do with every skin tone.”

The line includes the Vitamin C Hydrating Cleanser, Vitamin C

 
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