PRNewsfoto/Frito-Lay North America
Cracker Jack, the caramel-coated popcorn-and-peanut snack, is introducing the first female mascot in its 125-year history — with some help from Normani.
The brand is launching Cracker Jill, special packages with a female sailor on the front, to celebrate women in sports. A new ad starts with images of young girls watching women in various sports, along with the tagline, “Sometimes all it takes to believe you can do something, is to see someone who looks like you do it.”
We then see Normani step to the microphone to sing “Take Me Out to the Ballgame,” but instead of