- Posted December 19, 2025
President Donald Trump on Thursday signed an executive order directing the federal government to move marijuana into a less…
Arturo Holmes/Getty Images for Tribeca Festival
Rapper and fashion icon A$AP Rocky announced on Thursday his new alcohol venture, Mercer + Prince. The Canadian whisky was developed in partnership with Global Brand Equities and E. & J. Gallo.
“I have wanted to launch a whisky for a few years, but it was difficult to find partners willing to innovate to the level I envisioned,” A$AP said. “Fortunately, I found those partners in Global Brand Equities and Gallo.”
The name, Mercer + Prince, represents two of the rappers’ favorite cross streets in New York, where people of all walks of life intersect.
“I’m so excited and grateful to