ANGELA WEISS/AFP via Getty Images
When Alicia Keys launched Keys Soulcare in 2020, she wanted it to be more than just another celebrity beauty brand.
In a new interview with Glossy, the singer and entrepreneur says she was looking to go beyond “just skin deep” — even as far as changing terminology around beauty, opting to call products “offerings” because “it is an offer to join a practice of paying attention to yourself.”
“We’re trying to evolve the dialogue around beauty and even what beauty standards mean, and what [those standards] do to us as humans,” Alcia says. “As women, we get
