Snoop Dogg plans to make Death Row the first NFT record label

Kevin Mazur/Getty Images for Roc Nation

After starring in the Super Bowl halftime show with Dr. Dre, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent, Snoop Dogg is turning his attention to his new acquisition, Death Row Records.

The Doggfather purchased the label last week, 30 years after making his recording debut in 1992 on Death Row with Dr. Dre on “Nuthin but a ‘G’ Thang” from Dre’s classic album The Chronic.

On Tuesday, Snoop, born Calvin Broadus, made a surprise appearance in a Clubhouse chat and revealed his plans for the company.

“Death Row will be an NFT label,” the 50-year-old rapper said. “We will be putting out artists through the metaverse.