John Legend is launching a skin care line for melanin-rich skin

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John Legend is expanding his brand into the beauty business.

The EGOT winner is launching a skin care line addressing the specific needs of melanin-rich skin with A-Frame, the company behind Gabrielle Union and Naomi Osaka’s beauty lines.

“Our skin is beautifully rich and colorful, but it also needs constant care, love, and healing,” The Voice coach said in a statement. “Our goal is to create high-quality yet accessible products because everyone should experience the joy of beautiful and healthy skin.”

His products are created specifically for the needs of people of color.

In other John Legend news, the “All of Me” singer and his wife, Chrissy