- Posted December 31, 2025
Journalist and author Tatiana Schlossberg – daughter of Caroline Kennedy and Edwin Schlossberg, and granddaughter of late President John…
Rich Fury/Getty Images for dcp
The Weeknd is the latest artist to join the NFT craze, and is teaming with Billboard for his new offering.
To celebrate his smash-hit “Blinding Lights” being crowned the Greatest of All Time #Hot100 song by the music trade, Billboard is offering first-of-their-kind NFTs in the form of limited edition signed trading cards. Billboard teamed with NFL quarterback Tom Brady‘s NFT venture, Autograph, which specializes in transforming a celebrity’s signatures into non-fungible tokens that are then treated like real-life trading cards, the value of which may also increase over time.
Up for grabs are seven different animated trading cards signed by The Weeknd, which feature