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“Why does pop music have to be so white?” Normani on representing black culture in her music

Ellen von UnwerthNormani took the internet by storm when she released the dance-heavy, early 2000s-inspired video for her song “Motivation.” It was not only a celebration of her childhood inspirations, it was meant to be a celebration of her culture as well.

“I told the director, ‘I want this to be as black as possible,’” Normani tells Cosmopolitan in a new December/January cover story. “I was like, let’s show black culture. Why does pop music have to be so white? Why don’t we make it a little bit more me?”

Normani’s aim as a solo artist

 

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