Tank details how he's maintained longevity in his career: “It feels like I’ve cracked some type of code”

Atlantic RecordsTank is among R&B’s most revered voices.

Over the course of his extensive career, the “Maybe I Deserve” crooner has worked with the likes of Jamie Foxx,Keyshia Cole and the late Aaliyah. The formula to his longevity, however, doesn’t necessarily come down to his songwriting ability but rather his business acumen. 

In an introspective sit-down, with the LA Times, the seasoned producer expounded on how he’s managed to remain a fixture in the landscape of R&B for over two decades. “As older artists, we have to understand the game has changed,” Tank told the publication. “Go to Spotify, see your streaming numbers, talk to your fans.”

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