It's the ROC: JAY-Z has partnered with the NFL to oversee new live music and social activism initiative

ABC/Randy Holmes JAY-Z has been enlisted by the NFL to oversee the league’s new live music entertainment offerings, as well as its social activism campaign, The New York Times has learned.  Under the new partnership, the rap mogul will serve as a “live music entertainment strategist,” which will involve consulting on the Super Bowl halftime show and recruiting top tier talent to perform at league events, the Times reports. In addition, Jay’s multifaceted company Roc Nation will assist and contribute to the NFL’s activism campaign, Inspire Change.  The merging of the titanic brands is an effort by the league to operate on a checks-and-balances system, in the wake